The Business Value of BIM


First, let’s start with a definition. McGraw-Hill Construction defines BIM as: The process of creating and using digital models for design, construction and/or operations of projects.


So now the question is: Who is using BIM and what results are they seeing?


Following up on last week’s Fridays with Vico topic on how general contractors decide to deploy BIM across their departments, we’ll ask McGraw-Hill Construction how BIM is impacting the bottom line for our industry.


McGraw-Hill Construction recently polled thousands of AEC/O members and asked them how they are using BIM technologies, who is using the technology, and why/if the investment makes sense. What they learned is that:

• Close to 50% of the industry is using BIM in some fashion;
• Those who are using BIM fully expect to increase their use;
• A high percentage of users are identifying business benefits and ROI
  from the new technologies and practices.


In this special Fridays with Vico, we’ll hear directly from Steve Jones, one of the report authors, as he walks us through the findings of this milestone BIM SmartMarket report.



 Findings from the latest BIM SmartMarket Report


 available at your convenience


 a free online webinar series


 use the form at the bottom of the page to download the archived webinar








Whether your firm is brand new to BIM or seasoned professionals with multiple projects under your belt, this webinar will help you identify where you are on the spectrum of BIM usage and create a roadmap for future functionality that makes sense. As the SmartMarket Report uncovers, there is a natural progression of BIM success and with it comes a dramatic opportunity for ROI.


To quote from page 15 of the report:

• BIM increases profits;

• BIM reduces rework;

• BIM reduces errors and omissions in construction documents;

• BIM helps in marketing new business to new clients;

• BIM helps in maintaining business with past clients.


But we all know that getting from here to there requires investment, training, process change, and perhaps even a few mis-cues. That’s what makes this research so valuable. Mr. Jones will also point us to case studies and peer examples on how to make the transition as smoothly and profitably as possible.


This webinar is for your team if:
• You’ve lost a recent project opportunity to a firm who differentiated
  themselves based upon model-based scheduling and other model-
  based construction management processes;
• You want to better understand where and when BIM is being used
  and evaluate if it makes sense for your firm;
• You have just set up a BIM Task Force for your company and are looking
  to learn as much as possible;
• You’ve been investing in BIM software and are ready to move beyond
  modeling and clash detection;
• You believe your firm’s BIM capabilities can redefine the way you
  deliver projects;
• You want to compare your BIM ROI statistics with the report findings.


Mr. Jones will walk us through the report findings and recommendations and then we’ll open up the discussion with a Question and Answer session.


Please join us for this special industry-focused Fridays with Vico.



 Findings from the latest BIM SmartMarket Report


 available at your convenience


 a free online webinar series


 use the form at the bottom of the page to download the archived webinar







About McGraw-Hill Construction

McGraw-Hill Construction connects people, projects and products across the design and construction industry. For more than a century, the Company has remained North America’s leading provider of construction project information, plans and specifications, product information, industry news, and industry trends and forecasts. In print and online, the Company offers a variety of tools, applications, and resources that easily integrate with its customers’ workflows. Backed by the power of Dodge, Sweets, Architectural Record, Engineering News-Record (ENR), GreenSource and 11 regional publications, McGraw-Hill Construction serves more than one million customers within the $4.6 trillion global construction community. To learn more, visit


Learn from your peers with your peers at Fridays with Vico.


If you liked this webinar about BIM adoption and ROI statistics, you'll also like:

The BIM Master Class Series

Getting from Zero to 5D BIM Webinar Series

BIM in a Hard Bid Webinar Series


See highlights of this Fridays with Vico episode on the video clip below. If the content is meaningful to you and your BIM Team, please use the form at the bottom of the page to download the entire archived webinar.



System Requirements
PC-based attendees:
Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees:
Mac OS® X 10.4 (Tiger®) or newer



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